Case study AI Design & Development
Helping sales teams find and follow up with the right businesses
Finding potential customers takes more than collecting phone numbers. NASC is building an AI-assisted tool to help sales teams research businesses, decide who to contact, prepare relevant messages, and keep track of follow-ups in one place.
- Project status
- Ongoing
- Next phase
- AI-assisted outreach
What the tool does today
The tool gathers business details from public listings and imported spreadsheets, then looks for contact information through Google Places and company websites. It brings these records into one dashboard, checks for duplicates, and keeps links to the original sources so users can review the information.
Sales teams can filter businesses, save promising contacts, and export a shortlist. The next step is to help them decide which businesses are worth approaching and what to say, while keeping people in control of the final message.
What we are building next
- Keep track of every conversation. Show who has been contacted, who replied, and who needs a follow-up. Record requests to stop receiving messages.
- Help the team choose who to approach. AI will compare each business with the service being offered, explain why it may be a good fit, and draft a message using the available facts. For example, a packaging supplier could be shortlisted for inventory software without assuming it has an inventory problem.
- Let people review before anything is sent. Users will check the suggested contacts, edit messages, and approve them. We will first test with a small group to see whether the suggestions are useful, the messages are accurate, and the costs are worthwhile.
- Add controlled WhatsApp follow-ups. Messages will go to contacts who have agreed to receive them, using approved message formats. The system will track replies, prevent duplicate sends, and enforce spending limits. It will run independently of a user’s laptop.
Where the project stands
The lead collection and review tools are built. AI recommendations, message drafting, and automated sending are planned. We will measure time saved, useful sales conversations, and running costs during the initial trial.
AI Design & Development
Have a workflow you want to build?
NASC connects business information, AI, and everyday software into tools your team can use. We plan the work, build the connections, and test the complete process against agreed goals.
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